The client, a Brazilian IT equipment manufacturer, was starting an LED lighting product line and brought me in to rebrand their website, along with working with a back end developer in modifying their online catalogue system so that it worked with both product environments, but categorized them separately. The company also had issues with having to register new products individually over many databases, and asked to streamline the introduction of items into the sales flow.

Comparison of the website before and after redesign.

The final product merged existing SQL databases into an XML file accessible to production facilities, supply chains, sales personell and customers, which then the site could rapidly query on a by need basis eliminating the need for multiple tables of data. Products were introduced to the system and managed by a custom made CMS.